What advertising medium do your customers voluntarily choose to carry with them everywhere and look at almost constantly? Mobile marketing is hands down the best way to capture the undivided attention of your customers – and to get them to buy from you again and again.

Mobile marketing is skyrocketing right alongside the massive smartphone movement, and it’s showing no sign of slowing down. Sending your limited-time offer to customers who are behaviorally matched to the offer and are in your area at that very moment? Well, direct marketing just doesn’t get any better than that.

But many businesses are wasting a lot of time and money on half-baked mobile campaigns. To avoid this trap, you’ll need a compelling way to get your customers’ phone numbers, a mobile-friendly web design, email and SMS messages designed for mobile devices. Analytics are important too, and you may determine that a custom app will give you the results you’re seeking.

Blacksmith can help you find your way around the mobile marketing maze, so you can combine real-time decisioning with mobile’s geo-location capabilities to target customers with offers related to their current activities.